We see things differently
While there is a lot of gloomy news around agriculture, we see things quite differently. Agriculture, to us is one of the bright areas to invest and make money. And, our customers who have taken up farming have realised this. Our customers harvested a return of 19% in the last season.
750
Acres under cultivation
19
Poultry Units with 1 Lac birds
35
Milch Cows to Farmers
6.5
Crore of Farming Value, annually
Some of our Awards
IN THE MEDIA
Four years ago, two brothers caught amid the disaster and misery of Chennai floods, found the real purpose of their lives. Vijayakumar Mani, an HR professional and his brother Vasanth Kumar Mani who worked in marketing, left their high-paying jobs to pursue a passion that had the potential to change hundreds of lives sustainably.
“The seed to dedicate ourselves for a cause larger than us was always there. The floods just acted as a catalyst, showing us the real
I Support Farming – Connects Both the Rural Farmer and the Urban People. The company is currently been mentored by Mr. Lakshmi Narayanan, Vice Chairman of Cognizant because he loves the idea and he always have the willingness towards supporting agriculture and the upliftment of the farming communities.
“We realised the need for working capital among small farmers. They have smaller lands and can’t afford machines and needed equipments. This lack of money to buy technology forces them to acquire debts which also results in suicides. We want to help them with the needed working capital and agriculture assistance,” begins Vasanth. With about 10 members in the team of ISF, all agriculture graduates, they also give technical assistance to all the farmers’ doubts.
The floods that rampaged Chennai and several regions on the Coromandel coast in 2015 transformed Vasanth Kumar Mani’s life. A marketing professional with an IT firm, he had gone to Cuddalore for relief work. “I saw how people from other parts of the State donated food and clothes,” recalls Vasanth. “But they were just dropped off at the centre of the city. A lot of them didn’t reach those in need.” Vasanth saw how there was a huge gap between those willing to do something for society, and those who actually need it. “This is the case with farming,” he says.
This Chennai-based organisation provides the complete package of technology and practice to farmers, with the idea that farming is a profitable and viable business. Most organisations advertise career options under the ‘join us’ tab of their website. I Support Farming provides openings for farmers who want to liaise with it – this detailed adherence to their work caught my eye.
Considering urbanites’ love for farming, city-based agricultural startup, I Support Farming, is inviting people from the city to reach out to the right farmers who are in need of support. To make it a sustainable programme, city dwellers can take up farming by partnering with farmers. Vijay Kumar Mani, co-founder of I Support Farming, talks to us about the project.
Have you thought of investing your hard-earned money in farming, a business which is prone to losses due to weather conditions, price fluctuations, heavy labour cost and returns are not guaranteed? You may ask me, “How can you even ask us this question?” But former corporate employees Vijayakumar and Vasanth Kumar Mani, who started ‘I Support Farming’, are changing the farming game with guaranteed profits; conditions applied though, for investors in farming.
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